Zimmerli of Switzerland AW18

Zimmerli isn’t a household name, and that’s exactly the way they like it – the Swiss company has been producing some of the finest underwear and loungewear in the world since 1871. Much like Swiss watches, chocolate and, well, banking, these guys know exactly what they’re doing. What underwear do you think Roger Federer wears? You guessed it.

AW18 Underwear

The brand’s new underwear range lands this winter and whilst they continue to offer the finest quality basics – briefs, boxers, vests and the like – the AW18 “Poetic Notes” collection takes a new approach, combining botanical-inspired prints with warming shades of phantom, wine and slate – perfect for the colder months.

Comfort has always been the Zimmerli motto and this collection defines it: premium quality pure-cotton tops paired with bottoms make for the perfect luxury pyjama set. And just when you thought it couldn’t get any better, the tops have been designed in such a way that they also function as a great everyday T-shirt.

For those who prefer classic modal blends, the “Day” range still comes available in a selection of versatile colours – blue, cool grey and phantom – but if you want to experience true luxury, look no further than the Sea Island Collection. Known for being the most luxurious of cottons, Zimmerli’s AW18 Sea Island pieces are engineered for maximum comfort and come in trendy shades of grey melange and slate blue.

Loungewear

Zimmerli’s loungewear is equally essential for the modern man.  Everyday garments such as jackets, turtleneck sweaters and trousers are produced using a finely tuned cotton/cashmere mix or soft cotton/modal blends, making them perfect for kicking back in at the weekend.

Other key pieces in the collection include the woven nightwear – pyjamas, trousers, gowns and boxer shorts made using the highest quality natural fibres – as well as classically cut boxer shorts, which are finished with mother-of pearl buttons, elastic waistbands and come in various botanical patterns. Highly sophisticated, exceptionally comforting garments fit for a king.

So the next time you pull on your old underwear, think about making an investment. As the head of Zimmerli, Marcel Hossli, says, “to be a truly stylish man, you have to wear stylish underwear”.

Shop Zimmerli at zimmerli.com and Mr Porter.