Apple Announcement

Last night Apple announced a whole heap of new products at their latest event, traditionally used to promote the company’s latest iPhone. Alongside announcing the brand new iPhone 6s and 6s Plus, featuring 3D touch and a 12Mp camera, came a brand new Apple TV, the much-rumoured iPad Pro and 2 new Apple Watch models. As soon as the event had begun, it was obviously an important event – why? Because Apple skipped the part where they usually explain how the company is doing and how well products are selling, instead they moved straight onto the new products.

The event started with the announcement of the new Apple Watch models and watchOS 2 (out September 16th 2015). The Apple Watch Sport will also be getting two new colours – gold and rose gold, along with a number of new straps and new hand-stitched luxury leather strap from Hermes.

Moving swiftly along, we were introduce to the new iPad – the iPad Pro. A 12.9 inch technological beauty, it is the largest iOS device Apple has ever made, featuring a 2732 x 2048 display with around 5.6 million pixels, Apple claims it can produce “desktop-class performance”. Available with two incredible accessories – the Apple Pencil and Apple Smart Keyboard.

After showcasing the iPad Pro, the next generation Apple TV complete with a redesigned OS and touch remote took centre stage. Complete with a full App Store, one of the more unique features has to be the Siri integration. With the ability to be used at any time – watching Netflix and want to find out the weather? Just ask Siri and it’ll be displayed on the lower third of your screen. You can also ask “What did he say?” when watching a movie and Siri will rewind the clip 15 seconds and temporarily enable subtitles. Incredible.

Then last, but by no means least, came the iPhone 6s and 6s Plus.

Available in Rose Gold, the iPhone 6S, introduces a new feature: 3D Touch. This gives users incredible new ways to interact with their smartphone – for example, you’ve been sent a text message including an address. Instead of directly opening Maps, you can force press the address to open a pop-up Map to be quickly viewed and dismissed. Such a time saver.

Another new, and slightly questionable feature, is the new Live Photos. An interesting upgrade to say the least. When force touched, photo’s will play a short video clip and sound from the time when the photo was taken. Although some have questioned the ethics in respect to privacy on this feature, it is still undoubtedly a cool advance in technology.

Available for pre-order from Saturday the 12th of September (this Saturday) Apple have suggested it is due to be in stores on the 25th of September 2015.