Tech-legends Bang & Olufsen have announced an acoustic collaboration with the new Lamborghini Urus Super SUV- a specially developed surround sound in-car entertainment system to be offered as an option on the new vehicle.


“Lamborghini is among the most highly regarded sports cars in the world with a strong heritage of design, performance, luxury and innovation. These are values shared by Bang & Olufsen, and we see this as a perfect match.” -Henrik Clausen, CEO at Bang & Olufsen

The Urus will be the first Lamborghini model to include Bang & Olufsen sound- featuring a powerful 21-channel 1,700-watt BeoCore Class-D Amplifier, scalable Digital Signal Processing (DSP), ICEpower® technology, and 21 loudspeakers. Produced through close collaboration between Lamborghini, Fraunhofer IIS, and HARMAN, the system will no doubt deliver some serious sound.


Deliveries of the Lamborghini Urus commence in spring 2018, with its first public unveiling yesterday at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy.