Tech-legends Bang & Olufsen have announced an acoustic collaboration with the new Lamborghini Urus Super SUV- a specially developed surround sound in-car entertainment system to be offered as an option on the new vehicle.

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“Lamborghini is among the most highly regarded sports cars in the world with a strong heritage of design, performance, luxury and innovation. These are values shared by Bang & Olufsen, and we see this as a perfect match.” -Henrik Clausen, CEO at Bang & Olufsen

The Urus will be the first Lamborghini model to include Bang & Olufsen sound- featuring a powerful 21-channel 1,700-watt BeoCore Class-D Amplifier, scalable Digital Signal Processing (DSP), ICEpower® technology, and 21 loudspeakers. Produced through close collaboration between Lamborghini, Fraunhofer IIS, and HARMAN, the system will no doubt deliver some serious sound.

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Deliveries of the Lamborghini Urus commence in spring 2018, with its first public unveiling yesterday at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy.