Beats by Dr. Dre x Conor McGregor “Dedicated”
On Saturday, 26 August Floyd Mayweather Jr. will take on Conor McGregor in a battle of the sports as classical boxing takes on the upstart; UFC.
To honour McGregor, his sponsor Beats by Dr. Dre have released “Dedicated” a short film, where before the fight, there was the come up. It’s the story of a fighting Irishman who became one of the world’s highest paid and most head-turning athletes out there today.
Watch “Dedicated” above. Credits: Beats, Creative: Diallo Marvel, Sanam Petri, Ana Julfayan, Producer: Christopher Noviello, Director: James Lees, Doomsday, Edit: Hank Corwin, Lost Planet, Colour: Company 3, Finishing: Shipping + Handling, Music: Ring the Alarm and Sound: Formosa Group.
Additionally, make sure to check out Conor McGregor wearing his custom Studio Wireless headphones, inspired by Ireland’s national flag and referencing his nickname as well as Beats’ campaign track, Notorious B.I.G’s “Juicy”.
