For a continuous stream of wardrobe inspiration, following the right menswear accounts on Instagram is key. Regardless of how you feel about them, the fact is that “influencers” (as the name suggests) have a considerable amount of sway in the modern world. The trick is knowing which ones to follow.
So, to save you the hassle of having your feed clogged up with sub-par content, Ape has done the legwork and compiled a definitive list of the best style accounts on the ‘gram.
Ape to Gentleman
Best for: keeping up to date
Let’s get the shameless plug out of the way first, shall we? After all, we are the online evolution of a traditional men’s magazine, dedicated to timeless yet contemporary style, intelligent living and value. Our mission is to produce valuable content that will assist your buying decisions as well as highlight new and interesting product launches; our Instagram feed is the embodiment of this. We’d be honoured if you would follow our account and likewise, we look forward to seeing your feed, comments and interactions.
Best for: Scandi minimalism
If Kinfolk Magazine was a human being it would probably look a lot like Fredrik Risvik. The Norwegian influencer has a keen eye for minimalism, design and putting a knock-out outfit together. His frequently updated Instagram is a testament to this. When he’s not making his followers green with envy at his seemingly endless collection of Common Projects and Margiela Replicas, he can sometimes be seen whipping out the occasional trick on his skateboard. And he’s not half bad either.
Best for: fashion photography
With an eye for men’s style and a knack for using a camera, GarconJon (real name Jonathan Daniel Pryce) has forged a successful career as menswear’s favourite photographer/blogger. His distinguished lensmanship has seen him work with leading industry publications and some of the biggest names in men’s fashion. If you’re interested in a mix of inspiring street style, arty fashion shots and the odd geographical landmark thrown in for good measure, it’d be well worth giving that follow button a tap.
Best for: street style
When Scott Schuman began snapping photos of outfits that caught his eye in New York and uploading the results online along with his comments, little did he know he was paving the way for a whole genre of fashion blogging. The Sartorialist was the pioneering street style photography blog and when Instagram came along it was a match made in heaven. This peephole into the world of fashion’s best-dressed men makes for a handy source of inspiration. And, well, it’s just nice to look at in general, isn’t it?
The Drop Date
Best for: sneakers
Ever felt the frustration of finding a pair of trainers you can’t live without, only to discover they flew off the shelves within 30 minutes of being released? You need to follow the Drop Date. This sneaker-centric account showcases the best of the best in the world of footwear and keeps followers plugged into what shoes are coming out and when. It’s crucial information for the average sneakerhead. Still, even if you don’t quite fall into that category, it’s still worth keeping abreast of the latest trainer trends, in case your dream pair crops up.
Best for: casual outfit inspiration
Even the most style-savvy gents get stuck for inspiration sometimes. We’ve all experienced those days where we open the wardrobe in the morning, stare at the contents and suffer a sort of sartorial equivalent to writer’s block. Thankfully, Phil Cohen’s Instagram account is here to help. Cohen has a real knack for piecing together easy-to-replicate outfits and laying them out in a rather aesthetically pleasing manner on the floor. It’s pure, unadulterated casual outfit inspiration and a welcome addition in any style-conscious man’s Instagram feed.
Men With Class
Best for: tailoring inspiration
It’s a common problem with men that even those who know how to dress cool and casual can draw a blank when it comes to wearing a suit. Tailoring is the bread and butter of menswear but it’s something that so many guys fail to really grasp. Men With Class is an Instagram account that offers clear visual guidance. The account is essentially nothing more complex than an (almost) endless collection of pictures of men in tailoring. Still, if all you need is a nudge in the right direction then it could be the resource you’ve been looking for.
Best for: streetwear
What started off as a humble buying-and-selling group for streetwear on Facebook somehow mutated into one of the most close-knit fashion communities on the internet. Naturally, this has grown to incorporate things like a website and blog, but also pop-up shops, a line of clothing and a platform to launch the careers of young labels, designers and models – Gully Guy Leo, to name just one. Its Instagram page is a visual extension of everything The Basement stands for, showcasing the finest streetwear in one convenient place.
Best for: a bit of age reassurance
There’s a cutoff point in menswear, around the age of 30, when we increasingly begin to question whether we’re too old to wear certain things. The baseball cap, the hoodie, the logo T-shirt – it’s all stuff that can make us look like ram dressed as lamb past a certain stage in our lives. Or does it? Jaadiee is a fashion photographer and his muse is none other than his own grandpa, who, as it would happen, has a bit of a penchant for streetwear. It’s a solid reminder that you’re only as old as you feel and some of the shots are just straight-up heartwarming, not to mention “lit”. Okay, perhaps we are too old to use that word.
Best for: a glimpse into womenswear
Given that you’re spending your time browsing a men’s lifestyle blog, we’re going to go out on a limb here and guess that you aren’t a woman. Nevertheless, sometimes it’s good to break away from the men’s fashion bubble and see what the girls are up to, too. Audrey Lombard is one of the snappiest dressers on the ‘gram and she has the followers to prove it. Her style exudes the sort of Parisian nonchalance that only comes from years of meticulous shopping and careful outfit planning. Still, it looks great. And while it’s unlikely you’ll pick up any styling pointers yourself, you may just get a few valuable ideas for your significant other.
Best for: military-inspired fashion
Nigel Cabourn is that rarest of beasts in fashion: a friendly northerner. The Newcastle-dwelling vintage enthusiast has based his entire career around a passion for old sportswear, workwear and military garb. His Instagram account serves as a platform for showing some of this off, including rare garments from his extensive personal archive, sneak peaks at upcoming collections, while also offering an inside look at his frequent trips around the world to pick up new weird and wonderful pieces. That smile of his is a bit infectious, too.
Best for: vintage luxury watches
If you’re a fan of vintage timepieces (especially old chronographs) then Watchfred will undoubtedly be your new favourite thing to while away the hours. While we don’t know much about Fred himself, what we do know is that he owns one of the most enviable collections of 1960s and 1070s watches we’ve ever seen, and seemingly only one shirt. Well if you’re going to spend that much on keeping time, it’s a wonder you’ve got any money left for clothes at all.
Affordable Wrist Time
Best for: sub-£1000 watches
Admittedly, while Watchfred’s timepieces are fun to look at, the sad reality is that they’re unobtainable to the average man. With that in mind, you should think about checking out the aptly-named Affordablewristtime – an account that showcases the finest affordable watches available. Expect automatic gems from the likes of Seiko, Hamilton and Citizen.
TK Maxx Hunting
Best For: Bagging A Bargain
It’s sometimes easier to just walk past your local TK Maxx. After all, who wants to spend their Saturday afternoon pawing through endless rails of day-glo knitwear and shelves lined with size 14 leopard-print winklepickers, even if there might be the odd gem lurking in amongst it all? It’s usually not worth the payoff, but this handy Insta account does the legwork for you. Users send in pictures of their finds along with the store address and the TK Maxx Hunting page shares the details. In the time we’ve been following we’ve seen Ralph Lauren suede jackets, CP Company overshirts, Filson boots and beyond.
Best For: Great Outdoors Style
Outdoor gear and fashion have become obsessed with one another in recent years. Haute-couture designers are parading Gore-Tex outerwear down runways and performance brands are employing fashion insiders to steer them in bold new directions. It’s an interesting trend and one that Organiclab.zip is right at the cutting edge of. Think of it as a sort of digital moodboard. A compendium of cool outdoor stuff, from archive outerwear to nature photography. We’re not saying you should start dressing head to toe in this sort of stuff, but it’s definitely worth a follow for some offbeat inspiration.
Best For: Outfit Inspo From A Menswear Insider
Following immaculately-dressed male models is one way to get some Instagram outfit inspiration. However, if you really want to up your game why not go directly to the source? Joe Ottaway is a men’s stylist and image consultant who hands out sartorial pearl’s of wisdom to the likes of David Gandy. Needless to say, he knows his way around an outfit and as such has some of the most enviable looks on the ‘gram. From razor-sharp tailoring with a contemporary twist to country-casual cool for the weekend, you’ll find all of it and more on Joe’s account.
Bags Of Flavor
Best For: Rare Vintage Gems
Obviously, there’s no shortage of vintage shops peddling their wares on social media, but Manchester’s Bags Of Flavour is our personal favourite. From high-end designer goods to retro outerwear, this sprawling archive of globally-sourced rare vintage goods is updated on a daily basis and all the best bits get shared via Instagram. If you’re a sucker for an impulse purchase and are trying to tighten the purse strings we’d advise you to steer clear, though, because it’s not easy to say no to a pristine Belstaff jacket for £100 when one pops up on your feed.
Best For: Calling Bullshit On Fashion
You don’t have to be a follower of runway fashion to get a kick out of Diet Prada. With almost 2m followers, including some of the biggest names in the business, this disruptive account has made a name for itself by airing the fashion industry’s dirty laundry. It started out by exposing copycat designers in side-by-side photo comparisons, but has since gone on to uncover some of the biggest fashion scandals in recent history (Stefano Gabbana, we’re looking at you). Even if you’re only faintly interested in fashion – which we’d assume you are given that you’ve landed on this page – Diet Prada is a must-follow account.
Best For: An Informed Voice On Tailoring
Even in this age of blended dress codes and suits with sneakers, classic tailoring is still just as important as it always has been. Even so, it’s something that a lot of men struggle to nail. Permanent Style, ran by menswear enthusiast and financial journalist Simon Crompton, is an invaluable resource when it comes to doing suiting the right way. His account is packed full of outfit ideas, tailoring tips and handy sartorial cues. If you’re looking to take your style up a notch, this is a fantastic place to start.
Best For: An Inside Look At NYC Streetwear
Unless you’ve been living under a rock for the past few years, you’ve probably come across colourful, preppy, New York streetwear label Aime Leon Dore. The brand’s playful urban staples have had tongues wagging since it first burst onto the scene in 2014 and everyone from Drake’s to New Balance have tapped it up for sell-out collaborations. Teddy Santis is the creative force behind the whole thing, and unsurprisingly his Instagram account is packed with prime menswear content. For an inside look at the changing face of the Big Apple’s streetwear scene, this is the man to follow.
New Balance Gallery
Best For: New Balance Fanatics
Serious sneakerheads know that New Balance is the real MVP and those that disagree would do well to have a scroll through New Balance Gallery’s Instagram account. Here you’ll find the largest archive of New Balance content on the ‘gram, featuring weird-and-wonderful collabs, rare models and plenty of sneaker-stying inspiration. Even the most seasoned of sneaker aficionados are sure to come across at least a few unfamiliar shoes and there’s something new to drool over every single day.
Best For: A Good Menswear-Related Laugh
Despite the football-hooligan connotations and poor styling by Drake (a compass badge medallion, really?) we do have a soft spot for Stone Island. The premium Italian label may be known by connoisseurs for its boundary-pushing dyeing techniques and innovative use of fabrics, but for most it’s the iconic arm patch that serves as its defining feature. This tongue-in-cheek account takes that very thing and places it in unusual places to hilarious effect. There’s a new one every day and you should really get in on the action, because if a picture of Baby Yoda decked out in Stone Island doesn’t tickle your funny bone then quite frankly we’re not sure what will.