Ape to Gentleman are delighted to have been one of a few chosen blogs to announce one of the big World Cup alignment strategies – as today, Emirates Airline, an Official FIFA Worldwide Partner, has announced that Cristiano Ronaldo, Portuguese captain and winner of the FIFA Ballon d’Or 2013, is its newest Global Ambassador. In the same press conference, held in Madrid, the airline also premiered its campaign video featuring the football superstar alongside Brazilian legend and fellow Global Ambassador for Emirates, Pelé.
The two football idols have been brought together with fans in its flagship A380 onboard lounge for a new digital campaign, which launched today around the world. The announcement comes just 74 days before the world’s most watched sporting event kicks off in Pelé’s home country of Brazil. Twice named FIFA Player of the Year, Ronaldo, who plays for the Emirates-sponsored Real Madrid, will lead his national team to South America to compete in his third tournament, his second as Captain. Making his senior team debut for his country in 2003, he has since been capped over 100 times, holding the record for the youngest Portuguese player to reach the number while also setting the record for most goals scored.
Boutros Boutros, Emirates Divisional Senior Vice President of Corporate Communications and Brand said:
“Both Cristiano Ronaldo and Pelé are well-known around the world. It is not only that their names and faces are synonymous with top-quality football, but also that they have the ability to inspire and connect with people within and beyond the sports arena.
Cristiano Ronaldo is an icon for this generation of football fans and is widely regarded as one of the greatest footballers on the pitch today. He has broken records and earned awards throughout his career. He is massively talented but he doesn’t rest on his laurels. Instead, he works hard to continue pushing himself to new heights. This ethos, plus his ability to inspire fans across the world is why we are delighted to be working with him.”
An official FIFA Partner since 2006, Emirates has been involved with the FIFA Women’s World Cup, the FIFA U20 and U17 World Cup, as well as the FIFA World Cup – including the upcoming 2014 event in Brazil.
Operating daily flights from Dubai to Rio de Janeiro and São Paulo, Emirates is expected to transport over 18,000 passengers during the month-long tournament this year. The airline connects Brazil and the South American continent to the world, facilitating trade and tourism with air transport links beyond Dubai to the Far East, Australia, the Middle East and Africa.
For more information visit emirates.com/