Shinola Watches

Detroit; Motown, The Motor City, Hockeytown, Rock City or just simply “The D” is a legendary city in the US state of Michigan. Famed for its rich automotive heritage and music history, and now- a new wave of craft manufacturing.

One brand leading the Detroit-charge is Shinola– drawing on the history of this storied American city they aim to restore the beauty of industry and the glory of manufacturing. Making a new future for an otherwise struggling Detroit.

Their focus is on an excellence of craft and pride of work- things that are made well, redefining the tag-line ‘Detroit Built’. Everything from leather goods, bicycles, pet and supply products- Shinola are a brand experiencing quick growth. We received a watch from them, one of their key areas of expertise, and a good marker of what kind of quality to expect.

Shinola transformed a 30,000 square foot space into a state-of-the-art watch factory inside the College for Creative Studies within the historic Argonaut building in Detroit. They sent their assembly team though a Swiss training school, and since- combine meticulous hand-assembly with the most advanced technology available.

Shinola – The Rambler 44mm

Owing to our sometimes hectic travel schedule here at Ape to Gentleman we opted for The Rambler GMT; a dedicated travel watch. Its features include a Detroit-built Argonite 515.24H movement and a 24-hour hand and turning topring bezel for keeping accurate time when traveling across time zones. A 44-millimetre stainless steel case with screw-down crown which is water resistant to 100 meters, a scratch-resistant sapphire crystal and handcrafted strap.

At £645 it won’t break the bank, and with a lifetime guarantee- you can be sure Shinola are delivering something of quality. In the hand; the watch is weighty, sizeable, and certainly feels well made. There are a whole range of watches available; from smart to casual. Take a look at to learn more. If you’re looking for something a little different, something a little more heavy-weight and ‘well made’ then look no further than Shinola. Welcome back, Detroit.

Chris Beastall

Chris is the Founder and Editor of Ape to Gentleman. His interests lie in men's style, male grooming and leading a better lifestyle - through minimalist, basic and clean design.