The Johnnie Walker Blue Label Signature Blend Experience
For the ultimate whisky experience, Johnnie Walker Blue Label has recently launched The Johnnie Walker Signature Blend Experience at Harrods. The experience will offer discerning customers the chance to develop their very own personal blend of Johnnie Walker Blue Label with the Johnnie Walker’s Master Blenders. Working alongside the Master Blenders, you’ll be guided in making a blend to suit your pallet, drawing from the more than seven million of the rarest casks in the Johnnie Walker’s reserves to create a your unique blend.
Global Director for Johnnie Walker, Lawrence Law; “Harrods is a natural partner for Johnnie Walker House as we are both committed to offering consumers an unforgettable shopping experience.We look forward to bringing our rare whisky collectibles to many discerning UK consumers, and adding one of the world’s most famous department stores to our growing network of Scotch whisky embassies.”
Nick Fleming, Spirits Buyer at Harrods;“The Johnnie Walker House at Harrods epitomises the old adage that whilst distilling is a science, blending is an art. This is an unparalleled opportunity to showcase what is essentially a deconstruction of one of the most important brands in the history of whisky.”
The height of luxury and showcasing Johnnie Walker’s premium blended whisky, the Signature Blend Experience retails from a healthy £90,000.