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There comes a time when enough is enough. Be it sub-standard men’s grooming products, poor quality single use clothes or badly designed throwaway electronics. Part of being a modern man in the 21st century is investing in better. And yet there’s one area that we continue to persist with lesser tools. The area in question? The humble barbecue grill.

Year on year the same mistakes are made. Ill-prepared ‘alpha males’ grilling on a mix of bravado and supermarket charcoal as a hungry crowd’s anticipation is rewarded with charred, blackened danger meats. This year it’s time to make a stand against bad barbecue. It’s time to invest in a Traeger.

It’s Time To Invest In A Traeger

Barbecue mobility is underrated – chase the sunshine while you grill

For the uninitiated, Traeger is the barbecue brand you need to know about. Their Pro Grill is the world’s best-selling wood-fired grill and the Salt Lake City-based company sit upon 30 years’ of experience.

Traeger have revolutionised grilling and outdoor cooking, working alongside the world’s leading pit masters, world-renowned chefs and cookbook authors to craft the best barbecue grills money can buy. And now is the time to join the club.

Taste The BBQ Benefits Of Wood Pellets

Combining the temperature control of gas and the smoking flavour profiles of charcoal, pellets provide a best of both worlds grilling experience

Before we talk about grills however, we need to talk about wood pellets. If there’s one thing that’s going to catapult you into the upper echelons of premium barbecue, it’s wood pellets. Combining the temperature control of gas and the smoking flavour profiles of charcoal, pellets provide a best-of-both-worlds grilling experience. The natural, rich and comforting smell of pellet smoke is incomparable. The taste is even better.

When it comes to wood pellets Traeger is the master. With a range that covers entry-level premium grilling (The Pro Series) to craft-elevating equipment (the Ironwood and Timberline ranges) – including features such as fully-insulated construction for heat consistency and super-smoke mode for enhanced smoke flavours – there’s an outdoor option for everyone. They’ve even managed to distill their expertise into a compact travel grill (the Ranger), perfect for camping and balcony grilling.

Ape’s Pick: The Traeger Pro 575

The Traeger Pro 575 is part of the brand’s renowned, best-selling range

Our pick when it comes to grilling the summer? The Traeger Pro 575. Part of the brand’s renowned, best-selling range, the flagship model just got better with an enhanced controller using game-changing WiFIRE® technology.

WiFIRE® allows you to monitor and adjust your grill anytime, anywhere from the Traeger app on your smartphone or Apple Watch. This flexibility and control means no more frantic multitasking or grill-sitting and the app allows Traeger users worldwide to connect with each other and share grilling techniques and recipes.

21st century barbecuing is WiFIRE®, which allows you to monitor and adjust your grill anytime, anywhere from the Traeger app on your Smartphone or Apple Watch

Elsewhere, the Pro575 packs a brand new D2 drivetrain – meaning faster heating, better smoke quality and consistent wood-fire infused results. Add to the mixture all-terrain wheels, a premium meat probe for precise temperate readings, porcelain-coated grill grates and a stylish shell available in black and bronze and your summer grilling plans are sorted.

Take control of barbecue this summer and invest in a Traeger. The results are too good to miss out on.

Buy now at traegergrills.com

In partnership with Traeger – words and opinion Ape’s own.