This autumn/winter, less is more. You don’t need a huge wardrobe, you don’t need multiple pieces that do the same thing and you don’t need items that aren’t going to last more than a few cycles in the washing machine. What you need is a capsule selection of quality, durable and classic garments that will see you through the colder months and beyond. Wouldn’t it be great if you could get them all in one place? Step forward Swedish brand, ASKET.
With ASKET it’s all about timeless basics. Trends come and go, but at the core of every modern man’s wardrobe should be the founding pieces that can be effortlessly mixed and matched, creating stylish outfits that are able to adapt to any occasion.
ASKET have stepped out of fashion’s seasonal cycles, instead building a Permanent Collection of high-quality essentials that can be dressed up or down every day. Each piece is built to last, be it a T-shirt or car coat, using superior materials and time-tested construction techniques.
The permanence of their collection is also the brand’s guiding principle. It influences every aspect of the design process; from deciding what qualifies as a wardrobe essential to selecting the most durable and quality materials, creating timeless designs that won’t lose relevance over time, as well as introducing new sizing systems. ASKET know everyone is different and thus an extended size system caters for everyone, resulting in a perfect fit no matter your body type.
Transparency is at the heart of ASKET, with each garment’s pricing and supply chain there for all to see on the product page. It’s the mark of a company that truly believes in what they are selling.
The end result is a range of premium basics encompassing every garment a capsule wardrobe requires – from socks and trousers to overcoats and scarves and everything in between. Timeless essentials made for longevity and style. With that in mind, Ape has teamed up with ASKET to highlight the four key pieces every man should have at their disposal this autumn/winter.
The Raw Denim Jean
Every stylish gent should own a pair of raw denim jeans; they are a benchmark of casual style. And ASKET’s version shows denim in its truest form. No bleach, brush, laser or sandpaper for the illusion of wear, we’re talking a blank denim canvas waiting to mould to your body and develop its own authentic fades and whiskering over time, reflective of your journey in them.
Mid-weight heritage denim sourced from Japan, cut and sewn to perfection in Italy, makes for a wardrobe workhorse that will get better each time you wear them.
The White T-Shirt
The place where it all began. ASKET was founded in 2015 with the search for the perfect white T-shirt, arguably the most important item in menswear. Since then they’ve been carefully developing three-to-four wardrobe essentials per year, but all roads lead back to their first piece of perfection: a signature straight-cut crew neck made from heavyweight Egyptian cotton with a classic ribbed neckline.
We’ve tried many white tees in our time and ASKET always come out top. And at just £30 a pop, they’re incredible value for money. Stock up.
Like many others, we’ve been won over by the hoodie. Over recent years it has shed its negative connotations and become a true everyday casual essential thanks to a number of key brands and designers re-imagining the piece in premium quality materials and tailored cuts.
ASKET’s version is the epitome of this new design ethos: made from a custom developed heavyweight 100% organic cotton loopback with a generously-sized double-lined hood, it’s void of any extraneous details or irrelevant features, creating a stylish yet practical layering piece that will instantly elevate your casual looks. Available in three versatile colourways.
The Raw Denim Jacket
Another raw denim masterpiece from ASKET, this time a modernising of the classic trucker jacket silhouette. Cut from Japanese heritage raw denim in organic cotton, ASKET’s take features a comfortable black lining with hidden pockets and recycled metalwork.
Menswear aficionados will double it with ASKET’s raw denim jeans (as shown in our photos) for a contemporary take on the Canadian tuxedo, but for an easy, everyday transitional look try it with dark chinos and a white T-shirt.