Bamford Watch Department x TAG Heuer, Officially

Timepiece customiser Bamford Watch Department have today announced a new partnership with the Swiss Luxury Watch Brand TAG Heuer to offer customised versions of TAG Heuer watches. A move that further legitimises BWD after their official partnership with Zenith.

All watches, components and other supplies will now be sourced by BWD directly from the TAG Heuer Manufacture in La Chaux-de-Fonds in Switzerland. You will be able to personalise your new TAG Heuer watch directly from using a new online customiser with over a billion customisation options. Yep, a billion. If you like to customise (it’s not for everyone) your timepieces, then look no further than BWD.


TAG Heuer is the avant-garde of Swiss watchmaking since 1860. For over 150 years, TAG Heuer has been successfully overcoming challenges, and despite some odd partnerships the brand has accuracy and performance on its side, as well as glorious past with inventions such as the oscillating pinion, the Mikrogirder or the Monaco V4.

As with our BWD x Zenith feature, this partnership really is another feather in BWD’s cap and just reward for BWD founder George Bamford’s hard work at ensuring his watch customisations are of the highest standards. It also makes BWD the only British customisation brand officially recognised by Swiss watchmaking royalty.

Take a look through the gallery above, which do you prefer? I want them all.

The dedicated new online customiser will be launched today, 12th October 2017. Created pieces will be available for purchase directly from BWD and at worldwide stockists including Dover Street Market and Colette. Prices are available on request.

Chris Beastall

Chris is the Founder and Editor of Ape to Gentleman. His interests lie in men's style, male grooming and leading a better lifestyle - through minimalist, basic and clean design.