14 Dutch Clothing Brands All Stylish Men Should Know

From minimalist tailoring to conceptual streetwear and eco-conscious sneakers, Dutch menswear punches far above its weight. Amsterdam, in particular, has become a creative melting pot for fashion that feels smart, international and subtly rebellious—never trying too hard, but never boring either.

If you’re looking to refresh your wardrobe with brands that balance design, quality and personality, here are the coolest names in Dutch menswear to know right now.

WAHTS

An Amsterdam native, WAHTS blends premium sportswear with a tailored sensibility. Its collections feel like what you’d wear to a meeting in the morning and a rooftop dinner by night. Think elevated joggers, bomber jackets cut like blazers and a colour palette of effortless neutrals.

The focus is firmly on understated luxury, featuring performance fabrics, subtle branding and designs that exude quietly confident style.

It’s what you pack when you want to travel light, but still look sharp.

Shop now at WAHTS

Daily Paper

Founded by three friends of Somali, Ghanaian and Moroccan descent, Daily Paper represents the multicultural spirit of modern Amsterdam.

The designs seamlessly blend streetwear with their African heritage and forward-thinking graphics. Expect oversized silhouettes, embroidered logos and plenty of colour.

More than just a clothing brand, Daily Paper also acts as a creative hub for the city’s youth, constantly collaborating with artists, musicians and cultural institutions. If you want style with a story, start here.

Shop now at Daily Paper

Filling Pieces

What began as a sneaker brand has evolved into a full menswear label that bridges the gap between streetwear and high fashion. Based in Amsterdam and rooted in founder Guillaume Philibert’s architecture background, Filling Pieces now offers progressive tailoring and oversized outerwear alongside its signature hybrid sneakers.

The aesthetic is bold, sculptural and globally minded—perfect for the man who likes his wardrobe to push boundaries while staying wearable.

Shop now at Filling Pieces

Scotch & Soda

The biggest name on the list, but still proudly based in Amsterdam. Scotch & Soda has built its reputation on eclectic style, with collections that mix global inspiration with Dutch quirk.

It’s the brand for guys who like to layer: printed shirts over pastel tees, tailored trousers with vintage-style outerwear. From beachy summer gear to office-ready pieces with flair, there’s always something that feels fun without tipping into gimmicky.

Shop now at Scotch & Soda

ETQ Amsterdam

Sleek, minimal and monochrome—ETQ is the sneaker brand for men who want the Common Projects look without the price tag.

Its footwear is handmade in Portugal using premium materials and a design philosophy that’s all about simplicity and function. The brand has expanded into clothing and accessories, but the ethos remains the same: clean lines, zero logos and timeless appeal.

Pair their kicks with anything and you’ll look like you know what you’re doing.

Shop now at ETQ Amsterdam

Olaf Hussein

A modern uniform for the design-conscious urbanite, Olaf Hussein is streetwear refined. With its sleek branding, structured outerwear and signature typography, the brand has carved out a cult following across Europe and Asia.

There’s a cool sense of detachment to the label’s aesthetic—detached in the best way. Its collections are rooted in classic staples (hoodies, overcoats, cargo pants) but viewed through a futurist lens and incorporating contemporary design tweaks.

Shop now at Olaf Hussein

DENHAM the Jeanmaker

Founded in Amsterdam by British designer Jason Denham, this denim-centric label has a cult following for a reason. DENHAM is obsessive about craft, from its Japanese selvedge jeans to its razor-sharp tailoring.

The brand’s motto – ‘The Truth is in the Details’ – is more than just marketing: each pair of jeans is packed with signature stitching, artisanal washes and heritage hardware.

If you’re after serious denim that still feels modern, start here.

Shop now at DENHAM the Jeanmaker

New Amsterdam Surf Association

A surf label from a city with no waves? That’s exactly the kind of irreverent thinking behind New Amsterdam Surf Association. It’s less about beaches and more about creative energy.

The brand combines utility-driven workwear, graphic-heavy streetwear and a strong monochrome palette to create collections that feel equal parts skate park and art school.

It’s conceptual, yes, but still surprisingly wearable.

Shop now at END.

Pop Trading Company

Originally a skate distributor, Pop Trading Company has grown into a full menswear label adored by fashion insiders. The aesthetic blends utilitarian basics with sophisticated design details—overshirts with perfect proportions, utility trousers that hang just right and jackets that feel as good as they look.

The label has collaborated with the likes of Paul Smith, adidas and Carhartt, and is stocked in acclaimed boutiques from Seoul to Stockholm. This is the brand to wear if you want to look stylish but never over-styled.

Shop now at END.

Atelier Reservé

One of the most exciting upcycling labels in Europe, Atelier Reservé is renowned for crafting one-of-a-kind pieces from deadstock fabrics and vintage garments.

Each item is handmade in Amsterdam, meaning no two pieces are alike. The designs are often asymmetrical, layered and stitched with visible care—think deconstructed tailoring meets streetwear.

It’s for the man who treats his wardrobe like a gallery.

Shop now at Atelier Reservé

Mercer Amsterdam

Sustainability never looked this sharp. Mercer makes fashion-forward sneakers from materials like vegan leather, apple waste and ocean plastic.

The designs are bold—chunky soles, vibrant colours and high-fashion silhouettes—but backed by an ethical supply chain.

If you’re looking for a statement shoe with a conscience, Mercer should be your first port of call.

Shop now at Mercer Amsterdam

Baskèts

Baskèts started life as a concept store before developing its in-house label, and it shows. The collections are curated, not crowded. Think oversized tees, clean hoodies and easygoing tailoring.

Everything feels considered, from the fabrics to the fits. It’s everyday streetwear with Amsterdam sensibility: subtle, laid-back and stylish in a quiet way.

Shop now at Baskèts

TNO (The New Originals)

TNO makes clothes for creatives. The label’s tagline – ‘Creatives Are the New Athletes’ – sums it up.

You can expect to find bold graphics, wide-leg trousers, workwear-inspired jackets and plenty of playful details. The brand is tapped into youth culture in a way that feels authentic, not try-hard.

Great for adding personality to your everyday fits.

Shop now at The New Originals