Luxury Grooming with Ape to Gentleman at Gentlemen’s Tonic

Ape’s Style & Features Editor Chris Chasseaud travels to luxury men’s grooming parlour Gentlemen’s Tonic where the Mayfair-based brand have refined an expert range of services and grooming products to befit it’s elegant neighbourhood. Created with the gentleman in mind, their products help enhance their luxury grooming services


Nestled in a quiet backstreet of Mayfair, London, Gentlemen’s Tonic plays to its strength of being a destination barber for the discerning gentleman with an understated yet elegant salon. Offering a relaxed environment with comfortable sofas and an array of style magazines for your latest inspiration.


Each expert barber has their own private booth with the barber chair facing a smartly laid out mirror that can be swivelled to view all sides and angles of your head and neck. This allows you to follow your haircut and barber as they provide their experienced service.

I had the privilege of being with Imad- the head barber who helped develop the Gentlemen’s Tonic range. After a brief consultation to discuss what I’d like doing with my hair and beard, I was led through to wash my hair using Gentlemen’s Tonic Shampoo and Gentlemen’s Tonic Conditioner. The Protein Conditioner contains whey proteins and yucca vera extracts that help build the hairs strength and moisturisers naturally which helps to keep your hair feeling smooth and manageable.


Going for a classic and timeless hairstyle is always going to more effective and easier to manage. I want to grow my hair, so Imad cut it accordingly- to the right length, ready for my next appointment where it can be further trimmed to meet my aims. To finish the style, he applied the Grooming Cream which has high-hold and medium shine, and good pliability.

Book an appointment at Gentlemen’s Tonic here.

  • Haircut & Finish £55
  • Traditional Wet Shave £39
  • Beard Trim £25

You can view Gentlemen’s Tonic’s grooming range here.

Chris Chasseaud

Chris is the Style & Features Editor at Ape to Gentleman, and one of the UK's leading style commentators. Having worked in the fashion and design world for his entire career he's well placed to deliver sartorial advice.