Our first real focus on Nobis Outerwear was back in 2016, we were instantly sold, and the brand has never stopped moving forward since. Briefly, Nobis is a Canadian premium outerwear and accessory brand launched in 2007 with a mantra of style, function and quality. Think Canada Goose but actually ‘cool’, if you know you know.
And for the launch of the Nobis Spring 2019 collection, the brand have once again reinforced the labels modern aesthetic yet functional foundation. Further enamouring it within Ape hearts and minds, and wardrobes for that matter.
Augmenting the visuals
Augmenting the visuals Nobis partnered with renowned Canadian photographer Dan Lim, with the campaign featuring the latest collection of men’s (and women’s) transitional outerwear. The brand continues to celebrate individuality, and uncompromising personal style with this seasons imagery pushing the narrative around the urban adventurer. It also firmly positions the brand as an outerwear specialist – and achieving the Nobis’ aim of a brand with a repertoire that is, “engineered to take you anywhere”. Be it from the city, to the airport, or the great outdoors – it’s a brand with exceptional versatility.
Nobis Spring 2019 collection imbues classic silhouettes with refreshed design and fabrication techniques. From lightweight cotton and nylons to polished lustre of bonded 3L membrane and coated taffeta, the collection blends the modern-day essentials your wardrobe needs in a style and fabrication your lifestyle expects. Look for fit-and-flare trenches, cocoon macs, bubble-back windbreakers and streamlined car coats that thrive in the season, accented by a palette of warm neutrals, inky blues and dusty greys.
The collection also includes an assortment of accessories including jersey baseball caps, cotton and nylon sun-hats, and crosshatch bucket hats.
All in all, another strong offering from Nobis – the new king of serious yet stylish outerwear – wear it before everyone else does, this brand is fast becoming less of a secret of those in the know.