Spain: a land rich with culinary delights, culture, sun-drenched beaches and, perhaps less famously, some of the finest menswear brands around. Neighbouring France and Italy tend to hog the limelight when it comes to fashion, but Spain shouldn’t be overlooked. We all know about Zara and its fast-fashion empire, but there’s so much more to this vibrant Meditteranean country than just catwalk copycatting.
Dig a little deeper and you’ll find that Spain is home to some of the finest luxury labels around. Granted, not all of them are household names; more like well-kept secrets, known only to the menswear mavens and fashion insiders.
Curious? You should be. That’s why we’ve pulled together an edit of our favourite Spanish menswear brands and a few great pieces from each.
Pronounced ‘lo-weh-vay’, this Spanish fashion titan is luxury conglomerate LVMH’s oldest brand at 175 years. It originally specialised in leather goods, like purses and handbags, and was even granted a Royal Warrant in 1905.
After launching its first ready-to-wear collection in 1965, Loewe became a fully fledged fashion brand in its own right and, thanks to the appointment of renegade British designer Jonathan Anderson as creative director, is now a common sight on the shoulders of A-list celebs and rap royalty.
The name of this campaigning label tells the story: two-thirds of our planet is covered by oceans, reflecting Barcelona-based TWOTHIRDS love of the sea. The result is a range of clothing that is, say TWOTHIRDS, climate neutral. Water saving is key in fabric choices, while plastic waste is transformed into garments.
Essential T-shirts are available with or without stylish ocean-friendly slogans; sustainable shirts speak of long tapas-related evenings; lightweight sweatshirts make for ideal beachside throwovers; and swimwear and shorts are as perfectly judged as you’d expect from this sunny, highly contemporary, committed brand.
Spanish style for your eyewear and essential accessories? Done. Simple, direct and inspirational are the keywords of this contemporary sunglasses and watches brand. If you’re headed to a festival, an island getaway or just looking to add some Spanish sun to your personal look, Meller are well worth considering.
Styles are on-trend, and sustainability – with recycled options available – is a big part of the story. But beyond the fashionable frames and high-colour options there’s real polarised UVA/B protection. Watches range from classic to assertive, all with Japanese quartz movements.
Here’s a Madrid-based brand with an actual manifesto – luckily one that’s tapas-bar-lined streets away from dull. Neutrale aim to “create for ever-lasting pleasure”. This ethos translates to timeless pieces that smile on life and are built to last.
Pieces are relaxed, in-keeping with that fun-focused mission statement, whether that’s subtle slogan T-shirts, handcrafted espadrilles, versatile Oxford shirts or laidback loungewear. There’s a clear focus on sustainability too, with most of the cotton, for example, being organic.
Barcelona-based SAYE has garnered a cult following for its eco-friendly sneakers. Ethics are a central concern for the brand: whether that’s using sustainable, vegan materials for its classic sneaker silhouettes or a focus on improving living conditions and fair wages for those who make them.
With a throwback aesthetic akin to a Reebok Classic/Club C, SAYE offers low- and high-top models in a variety of vintage colourways, all of which are manufactured in Portugal.
The conscious alternative to mass-produced kicks, with no compromise on style.
Although now headquartered in Paris, Balenciaga is a Spanish brand with Spanish roots. The label is Spain’s only real stake in the world of haute couture, but it’s a good one to have. After all, Balenciaga is famed for being a trendsetter. Its forward-thinking approach has made it one of the most influential labels in fashion, with current creative director Demna Gvsalia hailed as a creative visionary.
When you think of Spain, you probably think of great food before luxury footwear. But Norman Vilalta’s premium, Goodyear-welted shoes might give you pause for thought. Vilalta’s career in footwear began in Italy in 2004 where he learned the craft of bespoke shoemaking before setting up his own atelier in Barcelona and making custom footwear for clients.
His bespoke work was so successful that in 2014, he decided to open his shoes up to a wider audience by engineering a range of ready-to-wear footwear, but with the quality and attention to detail only usually achieved via bespoke. Expect to find everything from monk straps to loafers, all handmade in Spain using the finest materials available.
After fleeing Spain during the civil war, Paco Rabanne (or Francisco Rabaneda Cuervo, as he was known then) and his family settled in Paris where his interest in design was born. After training as an architect, he turned his attention towards fashion and jewellery, launching his eponymous brand in 1966.
Paco Rabanne became known for going against the grain with its radical designs, but for us it’s the fragrances that make it a label worth knowing. With iconic scents like Paco Rabanne Pour Homme, Invictus and the bestselling 1 Million, this is one Spanish label every discerning man should have in his bathroom cabinet.
You’ve probably come across Massimo Dutti before and assumed it was the work of an Italian designer of the same name. But you’d be wrong. In fact, Massimo Dutti is simply the trademark used by this Spanish clothing label, which makes simple, stylish clothing at affordable prices.
Are these clothes cutting-edge, super-premium or handwoven by local craftspeople? No, but they’re perfect if you’re looking for basic, good-looking seasonal staples that won’t leave you out of pocket.
Hailing from Mallorca, Carmina is another Spanish brand specialising in high-end, handmade leather shoes. Here you’ll find all the classic style, ranging from Derbies and Oxfords to loafers and drivers.
What really sets Carmina apart, though, is that it’s the first manufacturer in Europe to craft shoes using Cordovan leather. This premium hide is particularly difficult and expensive to manipulate, but results in a beautiful finish and superior durability. Be sure to check out the brand’s Cordovan collection, which is made entirely from this luxury material.
Based in Bilbao, Man 1924 draws on a century of experience to craft relaxed tailoring with a distinctly European edge. The brand often works with handwoven fabrics from England, Scotland, Ireland and Italy, and is currently overseen by street-style regular and all-round stylish gent Carlos Castillo.
Man 1924’s premium garb is stocked in some of the world’s most exclusive retailers, and while it may not be a well-known name in mainstream menswear, the connoisseurs out there will tell you it’s a label worth knowing.
Love it or hate it, if you’re after the latest men’s fashion trends at high-street prices, Zara is the place to go. The brand is renowned for stealing the season’s hottest looks off the runway and getting them onto shelves quicker than anywhere else.
‘Stealing’ being the operative word – there have been numerous cases of labels taking Zara to court for allegedly copying their designs. Amiri, Christian Louboutin and Rains to name a few. Still, it is undeniably the biggest name in fast fashion, and there are plenty of trend-led bargains to be found if you can look past the nastiness.