This video is essentially proof that the seemingly mundane can in fact be enjoyable. In our modern, time-scarce society shaving has very much become a process, seen by many as something to be endured rather than enjoyed. Traditionalism is returning to grooming and with it a new mindset towards grooming as a process. There is an increasing awareness about more aspirational products such as moisturisers and exfoliators, as part of an overall grooming routine which may well include shaving.
“Experience has taught me, when I am shaving of a morning, to keep watch over my thoughts, because, if a line of poetry strays into my memory, my skin bristles so that the razor ceases to act.” – A. E. Housman
This ‘new’ mindset is buoyed by programs such as Boardwalk Empire and sustained by refurbished salons and a new generation of Barber’s – an exemplary example of which is the American Classic Barbershop. The ‘Straight Razor’ video gives insight to the world of shaving through the eyes of the St. Louis establishment, the American Classic Barbershop. Appreciate.