Baxter of Califronia has launched an innovative, new pomade series that’s rooted in the distinctive grooming experience reified by the success of their Baxter Finley Barber & Shop in Los Angeles. The 3 new additions have increased Baxter’s hair care range to a five-product assortment—Clay Pomade (matte finish and strong hold); Cream Pomade, (light hold and a soft finish); Slick Pomade (medium hold and natural shine); Soft Water Pomade (light hold and enhanced shine); and Hard Water Pomade (firm-holding and pliable texture). Below is some more information about the new hair care recruits:


Firm hold / pliable texture

“Designed to easily blend into and rinse out of hair, this water-based, firm-hold styling formula enhanced with elastic fibres to define hairstyles, providing dimension and textured separation while supplying all-day control sans stiffness.”


Light hold / soft finish

“Maximize your looks with this high-performance pomade that defines, separates and creates texture without adding weight. Perfect for all hair types, the formula polishes hair to perfection while providing staying power to a multitude of styles.”


Light hold / soft finish

“Excellent for all hair types, especially curly or wavy hair, this lightweight, moisture-rich formula helps manage styles without weighing the hair down. Natural ingredients help soften and smooth the hair’s natural texture while supplying frizz-free definition and enhanced shine.”

“Our customers expect high quality products. This pomade series offers the perfect combination of versatility and performance.” – Jean-Pierre Mastey, President, Baxter of California

The Baxter of California pomade series is available at select premium retail outlets and online at: