Gillette US have recently launched (UK launch TBA) a new facial hair styling tool called the Gillette Fusion ProGlide Styler in association with three brand ambassadors; Musician and Fashion Designer André 3000 Benjamin, Actor Gael García Bernal and Academy Award® Winning Actor Adrien Brody.
With the popularity of keeping and styling facial hair continuing to grow, confirmed by Gillette research that 40% of North American men refine their facial hair, it makes sense. P&G, owners of Gillette (and Braun) drew on their knowledge of electric shavers for this collaborative effort by combining Braun’s trimming technology with Gillette’s blade technology to produce a facial hair styler to help men trim evenly, shave closely and edge accurately. The result is an accurate tool for facial hair styling and a welcome addition to the market place.
- Gillette Fusion ProGlide Blades for wet shaving.
- A Braun-Engineered Power Trimmer with three slim combs that manoeuvre through hair, trimming evenly at three custom lengths.
- A Precision Edging Blade that helps sculpt accurate and defined facial hair lines.
- A compact handle with Ergonomic Grips for control, manoeuvrability and visibility while trimming, shaving and edging.
In conjunction with the Fusion ProGlide Styler launch, Gillette will introduce a Fusion ProGlide Clear Shave Gel, a non-foaming shave gel that allows you to see where to trim, making edging facial hair easier.
The Fusion ProGlide Styler and Gillette Fusion ProGlide Clear Shave Gel will be available in a broad range of traditional and online retail outlets in North America beginning in February. The Fusion ProGlide Styler will have a SRP of $19.99 and the Gillette Fusion ProGlide Clear Shave Gel will have a SRP of $3.99.
We haven’t managed to get our hands on one yet but rest assured, a full review is on its way shortly. UK release date to be announced.