The hair industry is currently on the whole dominated by corporate brands, but today Ape to Gentleman brings you news of a brand that has seemingly appeared from the days when suits were mandatory and a good Barber was a given. Entitled Mr Natty, the range consists of high quality hair, beard and moustache products with the founder’s unquestionable imprint on every aspect of the range; the packaging, ingredients and even the labelling are mindfully concocted to ensure that the product quality is consistent and that the branding retains Mr Natty’s humour and 19th Century nostalgic appeal.

Mr Natty hails from times where the barbers were exactly that – Master Barber’s first and hair stylists second.

As many of you will testify, shaving requires an almost daily upkeep and as such it was a requisite that 19th Century Barbers were skilled artisans of the straight razor.


The Mr Natty range reflects those traditional ideals with a balanced portfolio of professional calibre hair products (Pomade Wax, Paste, Fibre Gum and Clay) as well as the performance augmenting Shave Oil and the original Frank’s Beard Elixir for continuous beard maintenance and conditioning.

The man behind Mr Natty

Combine the knowledge of a Groomer, a Master Barber and a Hair Stylist and you get Matt Raine, the man behind Mr Natty. Made and developed in England, Matt used his experience as a Professional Hairstylist and his love and skill as a Master Barber to concieve the Mr Natty range. As an indication of the man himself, for every Mr Natty product purchased a portion of the profits will be donated to the Hepatitis C Trust.


This Saturday (19th March) you can experience a shave from the hands of the Master Barber Matt Raine himself this weekend at a Pop-Up Barbers at Bethal Green.

It is man’s hair, and a man must prepare! – Mr Natty

*Update 17/7/13. As the Mr Natty range continues to grow, more and more products are being added. Keep revisiting Niven & Joshua for the latest additions – where all products are available to the world.