Unilever’s latest advertising campaign targeting the real man was aptly launched during the interval of this years SuperBowl. The advert uses ‘real men’ and ‘milestones’ to reach their target audience of males 30+. The featured video shows the UK advert which was launched on YouTube on the 8th February.

 

The Dove Men+Care range is already available in the UK following a successful trial of the range in Italy last year; the UK versions of the Men+Care adverts are set to launch on UK TV from March.

Source:MarketingWeek