An apt continuation of our recent discussion on the worlds of men’s fashion and grooming uniting, today we look at Will King’s latest project – Kings. Kings is no ordinary men’s grooming brand, it champions classic British style but with a contemporary twist.  The collections – Faraday, Hayward and Kielder are presented in simply styled packaging, each illustrated with a unique character to reflect the spirit and inspiration of the range which like fashion collections, will change with each season.  Each is scented with a distinct aroma from Black Pepper & Sandalwood to an energising Citrus, designed to lift the spirits and the senses. With products for the hair, body and face, Kings is created for everyday use to ensure that whatever your style you always look impeccably groomed.

The Kings Faraday Collection

The Kings Faraday collection is a range of four products for the face and body, vibrantly scented with aromatic Black Pepper and Sandalwood to instantly refresh and energize the skin.

The look is 21st Century gent – where classic meets contemporary. Sharp tailoring and a fierce finish is stronger than ever this season.  Prada and Dunhill (AW 2010) perfectly demonstrated that to style the overall look, immaculate grooming is a must.  Hair should be squeaky clean, perfectly slick and the face smooth, hydrated and blemish free.   Inspired by the trend, the Kings Faraday collection creatively compliments the Modern Gentleman feel.

• Hair and Body Wash, 300ml, £4.49 – an uplifitng shower experience that is the ultimate clean and refreshing start to the day
• Antiperspirant Deodorant, 150ml, £3.49 – continuous black pepper inspired freshness
• Face Wash, 100ml, £5.49 – remove oil and dirt with this rejuvenating face wash
• Soothing Post Shave Face Balm, 100ml, £5.49 – with added essential oils of patchouli and cedarwood to leave skin soothed and comfortable

This modern dandy is sharp, flawless and groomed to perfection.. Kings Soothing Post Shave Face Balm is the skin perfector that will soothe and moisturise the skin whilst perventing in-grown hairs. Afetr shaving, apply a generous amount into damp skin to lock in moistuture.”  Maarit Niemela

The Kings Kielder Collection

Boho regularly makes an entrance on the catwalks and is one of the most influencial trends around – this season it’s time for the boys to have a go. The look is Rock, boho and wild – combine vintage, distressed denim, rocky leathers and military for a look that ‘just sort of happened’.  The Kings Kielder kit ensures edgy above the neck styling and is perfect to finish the look.

• Shower Gel 300ml £3.99
• Body Spray 150ml £3.49
• Hair Cream 100ml £5.99
• Hair Wax 100ml £5.99
• Hair Gel 150ml £3.99

This look commands the ultimate ‘just fell out of bed’ hair and can be easily achieved using Kings Hair Wax. Really warm the wax up in your hand and apply roughly to dry hair, focusing most on the ends. During the day, don’t add anymore just rouffle agin with your fingers- you want it to look effortless, not product heavy.Maarit Niemela

The Kings Hayward Collection

Year on year the preppy look renews its relevance and influences global menswear trends. The look is  casual, clean and sporty Reinterpret the look with the Kings Hayward range, taking inspiration from recent menswear collections D&G, Giorgio Armani and skater brand Stussy.

• Shower Gel 150ml £2.99- Lather up Kings citrus charged orange and cardamom shower gel to emerge from the shower feeling cool, fresh and re-energised.
• Body Spray 300ml £3.49- Liberally squirt Kings orange, cardamom and amber body spray for an imperishable citrus freshness throughout the day and night whenever, wherever.

The preppy guy is fresh and undone. The focus is on a clean casual appearance, so hair is natural and product free.  The face is smooth shaven and youthful.  This look is all about the smell – cool, fresh and subtle. Kings Hayward shower gel has a subtle citrus orange scent, a perfect preppy finish.Maarit Niemela

About Maarit Niemela:

Maarit Niemela is a celebrity stylist and men’s grooming expert.  With over 25 years in the industry, she has built an impressive list of A-List clients including the likes of Jude Law, Nicholas Hoult and Jared Leto.  Maarit is a favourite with Esquire, British Vogue (UK & US), GQ Style, Dazed & Confused and AnotherMan and regular shoots their fashion editorials.