It seems the male grooming fever is catching on with Premiership footballers being the latest party looking to capitalise on the male grooming boom. Many will see footballer interest in grooming as far from being surprising, but in this instance you would be hard pressed to guess which footballers are the investors of this new male grooming enterprise…

The investors are none other than Sunderland’s hard man Anton Ferdinand, and West Ham’s Welsh Centre back Danny Gabbidon.


The Sun suggests that the defenders have spent up to £60k each to fund their new venture which is said to be entitled ‘New Era Men’.

Their ‘goal’ is to have a male grooming spa in every city in the UK, offering a whole range of treatments including the infamous ‘back, sack and crack’ wax.

Expect these grooming venues to be the first choice for grooming footballers nationwide.

Via The Sun