You know men’s skin care is finally being taken seriously when you see a ‘Grooming’ section in a shop catering for surfing goods. Saturdays NYC have done exactly that; alongside their eclectic surf wear, they stock relevant men’s grooming products such as TommyGuns shampoo, Zinka Sunblock and skin care from Baxter of California.

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Given Baxter’s penchant for the unique it come as no surprise that they collaborated with Saturdays NYC in creating a ‘Beach Soap’. Fittingly called ‘Atlantic’, the Beach soap is loosely based on Baxter’s Italian Lime glycerine bar, but was re-mixed by the Saturdays NYC team to capture the essence of the Atlantic Ocean.

Atlantic is available priced £8, at the Saturdays NYC store and at Baxter Finley Barber & Shop.