Before everyone gets too carried away, no – it’s not Apple’s latest release (yet) but a clever concept design from Italian designer ADR Studio. To be fair to ADR studio, the concept is one that you could readily envisage Apple producing as the next stage of their evolution.

Imagine the more functional iPhone/iPad applications available from the convenience of your wrist; weather, Stocks, GPS Navigation, keyless car entry. Not to mention appointment calendar, data storage, and wireless music streaming. Done correctly, it could well become the must have accessory for the modern gentleman?